Next was MALAIKARAISS, which was a presentation. The Spring Summer 2021 and anniversary collection, also the debut at CPHFW, marks the next chapter for MALAIKARAISS as a brand on the international show calendar.

The past couple of months have shown, that it is time for change, but also time for new beginnings and moving closer together, despite all the distancing.
It has shown them as a team how much they value the creative process, craftsmanship and the collaboration with artists and multidisciplinary creatives – “behind the brand“ has become the most important.

“I believe that the time is now and it ́s up to us as an independent brand to push boundaries towards a healthy and honest relationship between both the industry and the consumer.“– Malaika Raiss

MALAIKARAISS is already known for out of the box shows, and quite experienced with digital concepts.
Interaction with the audience plays a major role in these formats, that’s why they chose a hybrid between digital and physical where they tried to inspire and encourage the audience to be part of the show.

Here are some pictures of the collection, UNITED IN DIVERSITY!